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from Wikipedia:
A term coined by researchers in Cornell University's Social Media Lab that describes small/innate lies which are usually sent electronically, and are used to terminate conversations or to save face. For example sending an SMS to someone reading "I have to go, the waiter is here" when you are not at a restaurant is an example of a butler lie.
http://birnholtz.hci.cornell.edu/paper0940-hancock.pdf
May 13, 2013